Introducing the new SR seal

To optimise for archiving, the original image and related documents associated with this article have been removed.

Given our growth and greater visibility over recent years we needed to concisely and consistently define our brand positioning for the very many different communications channels we now use.

A detailed marketing review was conducted to identify and validate the core Sport Resolutions attributes: independence and expertise, and how these ensure integrity.

Through a carefully managed process with a strategic communications agency we have developed a seal which will provide comfort and reassurance to stakeholders that a fair and proper process has been followed.

The new seal will feature wherever the Sport Resolutions brand appears, from our website and social media to decision reports and educational seminars.

The seal is a part of Sport Resolutions’ new company strategy which followed a wide strategic review in 2019. Called ‘Strategy 2024’ it provides for a more ambitious and outward looking approach, including pro-active international expansion and increasing our education offering. More detail on the strategy can be found here.

You may also like

View All

BBC and ITV to broadcast 2027 Women’s World Cup

The BBC and ITV have acquired broadcasting rights to the 2027 FIFA Women’s World Cup set to take place in Brazil, meaning that the event will remain free-to-air in the UK which is vital to ensure continued growth for the women’s game

Read More

All five athletes found not guilty in Hockey Canada sexual assault case

Judge Justice Maria Carroccia has independently ruled that all five male ice hockey players are not guilty of sexual assault in Hockey Canada’s notorious case

Read More

Transgender cyclist wins discrimination case against UCI

A transgender cyclist has won a discrimination case against the Union Cycliste Internationale

Read More