Women’s sport could generate £1bn revenue by 2030


Women’s sport could generate £1bn revenue by 2030

Revenue generated by women’s sport in the UK has the potential to hit £1bn a year by 2030 – up from £350m a year currently – with increased visibility of female athletes key to unlocking growth, according to a new study by the Women’s Sport Trust and data and insight agency Two Circles.

The study, titled ‘Closing the Visibility Gap’, found that existing interest in women’s sport is strong, with two-thirds of UK sport fans currently following some form of women’s sport. However, the sports industry has underinvested in making female athletes visible in ways that resonate with fans; in creating meaningful interactions for partners; and in building prestige for women’s sport overall.

More than 80% of UK women’s sport fans said that major events and TV broadcasts have been important factors behind following women’s sport, but it was highlighted that over a third (36%) of women’s sports are broadcast only via digital channels.

The study also found other areas of potential growth:

  • Only 25% of UK sports fans who follow women’s sport do so actively
  • Images of athletes in action are 12% more likely to prompt someone to find out more about the sport than images of athletes in a personal or entertainment setting
  • Of major sports in the UK, netball and tennis are the only two that have more than 50% of female players who also classify themselves as fans
  • Across sports played separately by men and women, the average gap between the percentage of known men’s and women’s ticket purchasers is 23% according to Two Circles benchmarks.

The full study can be downloaded here.

You may also like

View All

The Rt. Hon. Sir Gary Hickinbottom appointed as the new President of the National Safeguarding Panel

We are delighted to announce the appointment of The Rt. Hon. Sir Gary Hickinbottom as President of the National Safeguarding Panel. A long-standing panel member, Sir Gary brings extensive expertise to support the NSP’s work in complex safeguarding cases across sport

Read More

Macron against wearing hijabs in sport

French president Emmanuel Macron has voiced that he opposes Muslim women wearing hijabs whilst competing in sport, instigating discussions among lawmakers, social leaders and governing bodies

Read More

Job Opportunity | Case Manager - National

Sport Resolutions has an exciting opportunity for an individual to join its passionate and experienced National Case Management Team to assist with the administration of domestic matters including football disciplinary procedures, Olympic and Paralympic disputes, and anti-doping rule violations 

Read More

Newsletter Signup

Please enter your email address below: