Fri, December 05, 2025
Los Angeles 2028 Olympic organisers generated over $2 billion in commercial revenue so far
The Los Angeles 2028 (LA28) Olympic and Paralympic Games organisers have generated over $2 billion in domestic sponsorship and licensing revenue so far, meaning it may become one of the most commercially successful Olympics in history.
It has already surpassed the 2024 Paris Games in terms of sponsorship revenue, according to the Los Angeles Times. The six founding sponsors include: Intuit, Google, Honda, Starbucks, Delta and Comcast. In general, the sponsorships are reportedly “a combination of cash, goods and services, such as naming rights, sports gear, memorabilia, advertising and healthcare.” John Slusher, who is overseeing commercial revenue for LA28, stated that this is a “sign of the popularity of the Games.”
LA28 President, Casey Wasserman, expressed: “Surpassing $2 billion in sponsorship more than two-and-a-half years before the LA28 Games arrive is confirmation of our strong position and progress toward delivering a fiscally responsible yet epic event…
Alongside organising the Games, we've built a world-class commercial organisation that is delivering the innovation and results we've been working toward since day one.”
The budget for LA28 is around $7.15 billion, during the very initial stages it was around $5.3 billion, as reported by the LA times, and Reuters expressed that this will likely be generated from sponsorship funding, ticket sales, hospitality and licensing, as well as assistance from the International Olympic Committee (IOC), which will reportedly contribute $948 million.
LA28 organisers also plan to utilise the country’s existing venues. The Paris Games reportedly cost $9.4 billion and relied on new infrastructure. Furthermore, “an initial $250 million from the city, followed, if needed, by another $250 million from the state” will be used if there are cost overruns. Though, this currently does not seem like it will be necessary. A budget surplus is expected, putting less pressure on taxpayers.
LA28 CEO, Reynold Hoover, voiced: “From record commercial growth to launching volunteer and community ticketing programs earlier than ever, our North Star continues to be delivering a fiscally responsible Games with meaningful impact for LA and beyond…
We're working day in and day out to make the Games more accessible than ever to the millions of people who want to get involved in a meaningful way.”
